SABC plans to add more live sport – including athletics

South African Broadcasting Corporation (SABC) general manager for sports Gary Rathbone has said the broadcaster will focus on bringing new live sports to its offering. Rathbone added that he wanted to make the SABC the home of boxing going forward, although he also sees an opportunity for athletics and tennis. South Africa’s live sports broadcasting market is changing, with MultiChoice set to launch live sport streaming in the country next month. Through its Showmax Pro streaming service product, the company will offer a selection of live sport in addition to the existing movies and series offered by Showmax. Showmax Pro includes all Premier League, Serie A, La Liga, and PSL games as well as a wide range of live sport events including IAAF Athletics, professional boxing, and the world’s biggest marathons. It is important to note, however, that Showmax said sport content and pricing may vary by country.